The fashion-led people have always been interested. However, with the advent of social media, trendy leading media, such as traditional TV or informational advertising, have turned into consumers who are living with consumers / Internet celebrities.
The public is aiming to buy similar things when they see things that are popular with Internet celebrities. Merchandise brands offer products to celebrities in order to solidify their solid foundation.
In China, these celebrities are called "Wei Bo" celebrities. WeiBoi is a Chinese social media format that combines Facebook and Twitter, and many people became famous through this Wei Bo.
Each online celebrity has a faithful, dedicated fan by showing a fantastic restaurant, stylish clothes, and an ideal lifestyle to countless selfish people, and companies are looking for these effects.
These are Key Opinion Leaders (KOL), a "non-traditional celebrity icon that can influence the tastes and behavior of millions of followers."
They have a link from social media platform to internet shopping mall, Taobao. They sell their favorite items and pay for advertising. From clothes to accessories, they also sell a variety of goods.
Meanwhile, Taobao said at the end of last year that the total income of these social media celebrities was $ 8.4 billion.